Reviewed · RIVER THAMES CRUISES

London Eye Ticket, Big Bus Hop-on Hop-Off Tour & River Cruise

★ 3.5 · 275 reviews 3 hours 35 minutes (approx.) From $83 Operated by Big Bus London · Bookable on Viator
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London is easier from three angles. This package pairs London Eye views with an open-top Big Bus ride and a one-way Thames cruise, giving you a quick introduction to London’s main sights without stitching several bookings together. I like the clear mix of city streets, river views, and a 30-minute rotation high above the Thames. I also like the choice of a 24-hour or 48-hour bus ticket. The catch is London traffic: a bus circuit advertised around three hours can take five, and long waits can eat into your day.

The London Eye and river cruise are the strongest parts for most people. The bus is useful for getting your bearings and reaching far-flung sights, but it is not a fast way to cross London. Book your Eye time in advance, activate the mobile voucher at a Big Bus stop, and build in extra time before promising yourself a cruise connection.

Six useful things to know before you go

London Eye Ticket, Big Bus Hop-on Hop-Off Tour & River Cruise - Six useful things to know before you go

  • London Eye reservations matter: Use the Big Bus Manage My Booking portal to pre-book your time slot.
  • The cruise is one way: City Cruises carries you between Tower of London and Westminster Pier, not back to your starting point.
  • Traffic changes the bus math: A full circuit may take far longer than the stated estimate.
  • The 48-hour ticket adds walking tours: Choose from Royal Walk, Jack the Ripper, and Harry Potter themed walks.
  • Redeem the Eye voucher before leaving the bus: Some visitors had to return to a Big Bus representative to exchange the QR code for an attraction ticket.
  • Use the app on the day: Live bus tracking and service updates can help with waits, road closures, and route changes.

What the $82.38 package really buys you

London Eye Ticket, Big Bus Hop-on Hop-Off Tour & River Cruise - What the $82.38 package really buys you

At $82.38 per person, this is not the cheapest way to ride a sightseeing bus. It can be good value if you plan to use all three pieces: the bus, London Eye, and Thames cruise. Buying each experience separately can take more time and may cost more, but the package earns its keep only when you organize the day well.

The ticket includes a London Eye entry ticket, Big Bus hop-on hop-off service for either 24 or 48 hours, and one Thames cruise. You also get recorded commentary in seven languages and complimentary earphones. The 48-hour option adds three guided walks, which gives the longer ticket more substance than simply repeating the bus routes.

The advertised experience lasts about 3 hours and 35 minutes, but think of that as a rough activity estimate, not a promise for a full day of sightseeing. Your bus ticket begins when you activate the mobile voucher at a designated stop, so do not activate it casually if you are still deciding when to start.

The price works best for a first London visit, a short stay, or a family group that wants the famous sights handled in one purchase. If you already know London well, use the Underground, and mainly want the Eye and river, a smaller combination may suit you better.

London Eye: the package’s most dependable highlight

London Eye Ticket, Big Bus Hop-on Hop-Off Tour & River Cruise - London Eye: the package’s most dependable highlight

The London Eye is the easiest part of this package to appreciate. Its large enclosed pod makes one complete rotation in about 30 minutes, giving you time to sit or stand and watch the city open up below. The views include major London landmarks from a calm, slow-moving platform rather than a hurried lookout.

The ride is especially good late in the day if your schedule allows, but your exact time slot controls the plan. Pre-book through the Big Bus Manage My Booking portal, using the details on your voucher. Do this before heading to the attraction.

Pay close attention to ticket redemption. The mobile QR code from a third-party booking may need to be exchanged with Big Bus staff for a physical London Eye ticket. A useful habit is to ask staff to confirm that your Eye entry has been redeemed before you leave the bus. Otherwise, you could walk back to Westminster Bridge, wait for help, and return to a longer line.

The Eye is also one of the more accessible parts of the experience. A wheelchair user reported being able to use the buses and enjoy the Eye, and the buses are equipped for wheelchair access. You should still make your needs clear when arranging the day.

The Thames cruise between Tower and Westminster

The river ride gives you a welcome break from London’s roads. City Cruises operates the included trip, which runs one way between the Tower of London and Westminster Pier. That direction matters: you are using the boat as a scenic transfer, not taking a round-trip cruise.

The best plan is often to ride the cruise before spending too much time on the bus. Start at either the London Eye area or Tower of London, depending on the day’s route and your Eye reservation. One practical approach is to take the boat toward Westminster, cross toward the London Eye, and then use the bus afterward, rather than trying to squeeze the cruise into a traffic-heavy afternoon.

Commentary may be live in English, with crew sharing stories as you pass the riverfront sights. The cruise has been praised for its atmosphere and narration, but seating may not be guaranteed if you board a busy sailing. If you need a seat, arrive early and avoid treating the final departure of the day as your only option.

Remember that the cruise does not return you to the original pier. At Westminster, you can reach the London Eye, Big Ben area, Whitehall, and nearby bus stops. At Tower, you are close to the Tower of London, the Monument, London Bridge, and the City.

The central bus route from Piccadilly to the Tower

London Eye Ticket, Big Bus Hop-on Hop-Off Tour & River Cruise - The central bus route from Piccadilly to the Tower

The main route covers the sights most first-time visitors want to identify. It begins around Piccadilly and Green Park, then moves through the West End toward the river and eastern London.

From Piccadilly, you can orient yourself around the theaters, shops, and open space of Green Park. The Hard Rock Cafe stop is convenient for that area, while Queen Elizabeth Gate and the Queen Mother Gates lead toward Hyde Park. Marble Arch marks the northeast corner of the park, and Regent Street, Piccadilly Circus, Haymarket, and Trafalgar Square bring you through the heart of central London.

This section is good for a first ride without getting off. You can see how close, or surprisingly far apart, the major districts are. Traffic around Piccadilly Circus, Trafalgar Square, and Whitehall can be slow, so hopping off is often wiser than staying aboard just to reach the next stop.

Craig’s Court, Horse Guards Parade, and Whitehall put you near government buildings and ceremonial London. The London Eye and Waterloo stops are useful for the Eye, the South Bank, and the river. Covent Garden gives you access to restaurants, shops, and street activity, while St. Paul’s Cathedral shifts the mood toward the City.

Farther east, stops at the Monument, London Bridge, Southwark, and the Tower of London form a useful sightseeing chain. The Monument commemorates the Great Fire of London, and the Tower is one of the city’s major historic sights. City Hall is near the Southwark stop, while London Bridge connects the riverside with the City.

Temple and Westminster Pier complete the central route. Westminster Pier is particularly useful because it links the cruise, the Eye, and the political center around Whitehall. Lambeth Palace, College Green, Tothill Street, Buckingham Palace, and Victoria then carry you back west.

One warning: the bus does not drive directly in front of Buckingham Palace. The Buckingham Palace stop gets you nearby, but you will still walk to the palace frontage. That is a small detail, yet it matters if you expect a close passing view from the upper deck.

Hyde Park, Kensington, and Notting Hill

London Eye Ticket, Big Bus Hop-on Hop-Off Tour & River Cruise - Hyde Park, Kensington, and Notting Hill

The route through west London is useful when you want more than the usual Westminster and Tower circuit. It runs from Victoria and Green Park toward Hyde Park, the museums, Kensington Palace, and Notting Hill.

Hyde Park Corner and Harrods give you two very different snapshots of London. One is a major park junction, the other sits beside Knightsbridge shopping. The Natural History Museum stop, listed as South Kensington Museums, is handy for the museum district. Gloucester Road continues the route toward Kensington Palace and Kensington Gardens.

Notting Hill adds a residential and commercial side of London that the central route does not show as well. Kensington Gardens, Bayswater Road, Peter Pan, Lancaster Gate, and Paddington Station make this route useful if your hotel or plans are in the west.

The route then heads toward Edgware Road, Marble Arch, Baker Street, Oxford Circus, and Regent Street before rejoining the central sights. Baker Street is the obvious stop for Sherlock Holmes associations, while Oxford Circus and Regent Street return you to major shopping streets.

This route can be rewarding, but it is vulnerable to the same problem as the main circuit: a long cross-city ride may become a slow traffic crawl. Use it for sightseeing, not as a dependable replacement for the Underground.

Russell Court, King’s Cross, and the British Museum

London Eye Ticket, Big Bus Hop-on Hop-Off Tour & River Cruise - Russell Court, King’s Cross, and the British Museum

A separate route reaches Russell Court, Euston Square, King’s Cross, St. Pancras, Euston Road, and the British Museum. It is shorter on paper and useful for visitors staying near the stations or planning museum time.

King’s Cross and St. Pancras are important transport hubs, so the route can help you connect the northern station area with Covent Garden and Temple. The British Museum has both northbound and southbound stops, which may reduce confusion, but check the direction before boarding.

This route also passes back through Covent Garden and Temple. It is a practical add-on for a 48-hour ticket, especially if you want to combine the museum with central London rather than spending the entire day on the main red route.

Why the bus can save time, and why it can waste it

London Eye Ticket, Big Bus Hop-on Hop-Off Tour & River Cruise - Why the bus can save time, and why it can waste it

The open-top bus gives you a broad city view without asking you to decode every Tube line on your first morning. Recorded commentary, available in seven languages, adds context while you ride, and earphones are supplied as you board. I like using the first ride as an orientation loop, noting where I want to return on foot.

The upper deck offers the best views, but weather and crowding affect the experience. On busy days, buses can fill up, and some passengers have waited 20, 50, or even more than 60 minutes. One route has been described as running every 30 to 45 minutes, so do not assume every line has the same frequency.

Traffic is the central weakness. A ride between two stops can take far longer than expected, especially around central London. One reported circuit took more than five hours instead of about three hours and fifteen minutes. A hot day can make the lower deck uncomfortable if ventilation is limited, and a driver break or route delay can add still more time.

Road closures, protests, marathons, and Underground strikes have also affected service. Check the app’s Live Tracking feature and service information before setting off. If you have a timed Eye entry or a cruise departure, leave a generous buffer. I would never build a tightly connected schedule around the bus alone.

Finding stops can also take work. Addresses and stop names are not always intuitive, and some locations use slightly different labels in each direction. Look at the official route map in advance and confirm the stop with staff before boarding.

The 48-hour ticket and its three guided walks

London Eye Ticket, Big Bus Hop-on Hop-Off Tour & River Cruise - The 48-hour ticket and its three guided walks

The 48-hour option includes three guided walking tours:

  • Royal Walk, departing from Stop 8 at 10:00
  • Jack the Ripper walk, departing from Stop 19 at 13:00
  • Harry Potter walk, departing from Stop 21 at 16:00

These walks make the longer ticket more attractive, but timing is strict. They are not included with the 24-hour ticket, and you need to fit them around the bus, Eye reservation, and cruise. The Royal Walk suits a first look at the central royal area, the Jack the Ripper walk adds an East End theme, and the Harry Potter walk offers a film and literary angle.

Do not assume you can join every walk and still see the main sights. Pick the one that fits your interests, then use the bus as a link between neighborhoods.

A practical one-day plan

For a single day, I would begin by activating the ticket near a central stop and confirming the London Eye redemption. If your Eye slot is in the morning, go there first, then take the Thames cruise from Westminster toward Tower of London.

After the boat, explore the Tower area on foot or board the bus toward St. Paul’s, London Bridge, or the West End. This order protects the timed attraction and uses the river as a scenic break from traffic.

If your Eye reservation is later, use the boat first, then arrive at the Eye with plenty of time. Avoid taking a full bus circuit immediately before either timed activity. London’s roads are too unpredictable for that gamble.

For two days, use the first day for the Eye, cruise, Westminster, the Tower, and the central route. Use the second day for Kensington, Notting Hill, the British Museum route, or one of the guided walks.

Who will get the most from this package

I would recommend it to a first-time visitor who wants a simple introduction, a family that values easy sightseeing, or anyone with only one or two days in London. It is also helpful if you want commentary and prefer seeing the city above street level.

It suits you less if you need precise transport times, dislike waiting, or already plan to use the Tube for most journeys. The package is not a good excuse to ignore London’s public transport. Use the bus for views and orientation, then switch to faster transport or walking when traffic turns a short ride into a long one.

The experience is generally accessible for wheelchair users, and service animals are allowed. Hotel pickup, drop-off, food, and drinks are not included, so plan those parts yourself. You receive confirmation at booking, and mobile tickets make the package easy to carry, provided your phone is charged and the QR code is ready.

Should you book the London Eye, bus, and cruise package?

Book it if you want the London Eye, a river ride, and a broad first look at the city in one purchase. The Eye is memorable, the cruise is a pleasant way to connect Westminster and the Tower, and the bus can help you understand London’s layout.

I would choose the 48-hour ticket if you have time for the guided walks and west London route. I would choose 24 hours only if you can protect the Eye and cruise times and accept that the bus may move slowly.

The package offers good value when you treat the bus as sightseeing, not scheduled transport. If your day is tight, prioritize the Eye and cruise, then use the bus only when Live Tracking shows a reasonable wait.

FAQ

How much does the experience cost?

The listed price is $82.38 per person.

How long does the experience last?

The approximate duration is 3 hours and 35 minutes. The bus ticket itself is valid for either 24 or 48 hours after activation.

What is included?

You receive London Eye entry, a Big Bus hop-on hop-off ticket, and a one-way Thames river cruise. Audio commentary in seven languages and complimentary earphones are also included.

Is the Thames cruise round trip?

No. The cruise is one way between Tower of London and Westminster Pier.

Which company operates the river cruise?

City Cruises provides the Thames river cruise.

How do I reserve my London Eye time?

You should pre-book a time slot through the Big Bus Manage My Booking portal. The details are provided on your voucher.

When does the bus ticket become valid?

The validity period begins when you activate the mobile voucher or QR code at a designated Big Bus stop.

Are guided walks included?

Three guided walks are included with the 48-hour ticket only: Royal Walk, Jack the Ripper, and Harry Potter.

Is commentary available in languages other than English?

Yes. Recorded audio commentary is available in seven languages, and complimentary earphones are provided.

Is the experience wheelchair accessible?

The buses are equipped for wheelchair access, and most travelers can participate. Service animals are allowed.

Are hotel pickup, food, or drinks included?

No. Hotel pickup and drop-off, food, and drinks are not included.

Can I cancel for a full refund?

Yes, if you cancel at least 24 hours before the experience start time. Cancellations or changes made less than 24 hours in advance are not accepted for a refund.

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